With another interactive session on the lined up towards the Business Pitch Competition which will be held in August 22^nd 2025, the IBSUniversity Student Entrepreneurship Program (StEP) hosted an informative workshop called, “How to Develop a Business Plan”.

This session occurred on August 8, 2025 featuring Dr. Durga Prasad, Senior Lecturer and Head of the School of Business and Management (SOBM). A passionate mentor and distinguished academic, Dr. Prasad is a leader in entrepreneurial thinking and innovation.

The students under the StEP program were privileged to acquire practical tools on how they can convert creative ideas into well-structured business strategies.

There are five key takeaways that was discussed:

1. Purpose of a Business Plan – Understanding the business plan as a strategic roadmap for effective decision-making, investor engagement, and operational clarity.
2. Core Components – A breakdown of vital sections: executive summary, market analysis, product/service offering, marketing approach, operations, and financial projections.
3. Market Research & Feasibility – Learning to evaluate demand, analyze competition, and define unique selling points to strengthen market positioning.
4. Financial Planning –budgeting, sustainable revenue forecasting, and aligning financials with long-term goals.
5. Pitch Preparation – Guidance on structuring business plans for pitching through effective storytelling, clarity of vision, and evidence-backed insights.

StEP is a great initiative in IBSUniversity that provides practical skills of Entrepreneurship to the students to grow into confident and capable young business leaders.

The successful hosting of the session was coordinated by Ms. Palakurthi Harika, StEP Coordinator and Lecturer in the School of Business and Management. This session served as an essential step in preparing students for the upcoming Business Pitch Competition, ensuring they are ready to deliver professional, compelling, and investor-focused proposals.

For More Information about the Business Pitch Competition Contact: