Port Moresby, August 5, 2024 – Students from IBSUniversity’s Consumer Behavior Unit recently participated in an informative industrial tour of 9 Mile and Ilimo Farm, gaining valuable real-world experience in the agricultural and food production industries. The visit, which took place on August 5, 2024, between 9:00 AM and 12:00 PM, was designed to connect theoretical knowledge with practical application.

The primary objective of the tour was to provide students with a thorough understanding of consumer behavior within the context of agriculture and food production. IBSUniversity’s commitment to student-centered learning enables educators to offer meaningful, real-world experiences that boost both academic and professional development. Through firsthand observation and interaction, students explored various aspects of production processes and business strategies.

Dr. Muthuprabha Venkitachalam, IBSUniversity’s Guidance Counselor, led the group. She highlighted that the main theme of the visit was to explore the marketing and business strategies employed by the farms. The farm managers presented these strategies to the students, followed by a Q&A session where students directly engaged with industry professionals.

Specific Objectives

• Students observed farming techniques, processing, packaging, and distribution methods used in the agricultural sector.
• The visit provided insights into how businesses like 9 Mile and Ilimo Farm engage with consumers, including marketing strategies and feedback mechanisms.
• Students examined factors influencing consumer preferences and purchasing decisions in the agricultural market.

The tour allowed students to evaluate strategies employed by the farms to attract and retain customers.

Expected Outcomes

• Students gained a deeper understanding of agricultural production and supply chain processes.
• The tour offered practical insights into how consumer behavior theories are applied in business settings.
• Students developed critical analysis skills by assessing the effectiveness of marketing and business strategies.
• The visit provided practical knowledge that complements their academic studies in consumer behavior.
• Students were introduced to industry practices, potentially aiding their future career and academic pursuits.

The tour included interactions with industry professionals, opening doors for future job opportunities.

This industrial tour provided an excellent opportunity for students to connect classroom theories with real-world applications, reinforcing their academic journey and preparing them for future professional roles.

For more information about the tour and upcoming academic activities, please contact the Consumer Behavior Unit at IBSUniversity.

PC: IBSU Media

Editing & ND: IBSU Library & Information