Bachelor of Business - Major in Marketing

Bachelor of Business - Major in Marketing

The Southern Cross University Bachelor of Business - Major in Marketing aims to help Students develop analytical business skills, excellent communication skills and an understanding of human behaviour and motivation. They learn how to create effective marketing strategies and campaigns and develope conceptual and managerial skills to be effective business managers in modern commercial, government, social and not-for-profit organisations.

The Southern Cross University Bachelor of Business - Major in Marketing is a three (3) year programme.

The foundation year (year 1) is done under IBSUniversity. Upon successful completion of the foundation year, students can be admitted into the Bachelor of Information Technology with a major in User Experience. Southern Cross University will grant advanced standing for the units completed in the Foundation program.

Registration is open at the beginning of the year for February intake and May for June intake. We also offer Session 3 commencing in November and ending in February the following year.

Full time students can enroll for 4 units per study session to complete the course within three years. Each study session is usually 15 weeks in duration including examination weeks, with 6 lecture hours/unit/week.

Entry into the Southern Cross Bachelor of Business - Major in Accounting is based on successful completion of the IBSUniversity Business Foundation program or equivalent.

Programme of Studies

 

Semester 1

 

Semester 2

SOC10236

Applied Ethics and Sustainability (NEW)

ACC10707

Accounting for Business

CSC00228

Database systems (NEW)

ISY00245

Principles of Programming (NEW)

CSC10214

Interactive Multimedia Application Development 1

ISY00325

Digital Media 2: Audio-Video Resources and Linear Scriptwriting

MAT10251

Statistical Analysis

ISY10058

Electronic Commerce Systems

 

Semester 1

 

Semester 2

ACC00222

Computer Control and Audit Security

CSC10215

Interactive Multimedia Applications Development 2

ISY10221

Computing Project 1: Analysis and Design

CSC10217

Web Development 2

LAW10177

Introduction to Business Law

ISY10222

Computing Project II: Development and Implementation

MNG10720

Research for Business and Tourism

MNG00314

Managing Organisations in a Global Context

Course Structure at IBSUniversity

Year 1: IBSUniversity – Information Technology Foundation Program

Year 2: Southern Cross University – Bachelor of Information Technology (PNG campus)

Year 3: Southern Cross University – Bachelor of Information Technology (PNG campus)

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